Challenge
Liali Jewellery, a trusted name in fine jewellery across the UAE and beyond, has always been synonymous with craftsmanship, quality, and timeless beauty.
Today, a lot of Liali’s customer interactions begin online — from browsing engagement rings and diamond necklaces to exploring gifting ideas and booking in-store appointments.
As demand for premium jewellery shopping online surged, especially post-COVID when e-commerce adoption accelerated, Liali recognised a need to reimagine its digital storefront. Customers expected the same seamless, elegant experience online that they would find in a physical boutique. However, performance challenges and limitations of legacy systems were becoming more evident.
The Liali website is on Magento 2.x PHP based Ecommerece Store. The goal was not just to speed things up but to create a rich, intuitive, and visually stunning online experience that could match the emotional and aesthetic value of the jewellery itself.
Solution
Raghwendra Web Services has built a reputation not only for delivering robust digital solutions to its clients, but also for maintaining a forward-thinking, agile development culture within its own team. When the need arose to reimagine and future-proof its web platform, the company didn’t look outward — it turned to the talent and expertise of its own people.
At Raghwendra, digital product development is organized into dedicated squads, each aligned to key business functions — from e-commerce and performance optimization to customer engagement and content delivery.
“Our team has always been hands-on and solution-oriented,” said the Head of Engineering at Raghwendra Web Services. “We knew exactly what wasn’t working — from page speed issues to mobile responsiveness” — and we were ready to address it head-on— implementing new features, rolling out updates, and ensuring the site remained stable and performant under increased traffic.
“They’re not just web coders — they’re problem-solvers who care deeply about the user experience,” the leadership team reflected. “That’s what makes us different — We follow the all necessary steps and provide the cloud hosting solution to optimize the performance of Magento based online store.