A Magento store that's slow, hard to update, or bolted together with mismatched extensions isn't unusual. It's the most common starting point for a project like this.
RWS has been building on Magento since 2005 — 21 years now. The team has delivered 651 projects for clients across more than 20 countries, and while not every one of those was a Magento build, the recurring problems on Magento projects — an old codebase nobody wants to touch, an ERP system that won't talk to the store, page speed that keeps dropping — are ones this team has worked through many times.
This page covers the build side: full-store development, integrations, custom extensions, and the technical work that makes a Magento store fast and stable. For enterprise B2B architecture and cloud strategy, there's a separate page. For adding developers to an existing team, there's another.
Why choose RWS for Magento development
Ragh, the founder, has more than 21 years of hands-on web development experience personally. The company has been running since 2005 — 21 years in business, a separate number from the founder's personal track record, even though they currently sit close together.
Across the agency, 651 projects have gone out the door for clients in more than 20 countries. Not a Magento-only number, but it reflects a team that's been doing web development long enough to have handled a wide range of build problems, not just the straightforward ones.
Build & integration
Full-store Magento website development
Starting from scratch on Magento 2 means decisions early on that get expensive to change later — theme structure, catalogue setup, checkout flow, how the codebase gets organised. RWS builds these stores around the business's actual catalogue and sales process, rather than a generic template stretched to fit. PHP and MySQL sit underneath the build, with Hyvä themes handling the frontend for stores that need to load quickly from day one.
Magento SAP & ERP integration services
A store that doesn't talk to the warehouse system, or the accounting software, ends up running on manual updates and spreadsheets. That's usually where an ERP integration project starts. RWS connects Magento to SAP and other ERP systems so stock levels, pricing, and order data move automatically between them, instead of someone re-entering the same numbers twice a day.
Magento multi-store & multi-language setup
Selling in more than one region, language, or currency through a single Magento install needs proper structure from the start. Shared catalogues where that makes sense. Separate ones where it doesn't. A clear way to manage all of it without duplicating work for every new store view. Getting the structure wrong early tends to cause maintenance headaches for years afterwards.
Custom Magento 2 extension & module development
Not every feature a Magento store needs already exists as an extension, and not every existing extension is built well. Custom module development covers both — building something new, or replacing something that's slowing the store down or causing conflicts. More detail on this further down the page.
Upgrading your legacy site to Magento 2
Magento 1 support ended years ago, and plenty of stores are still running versions of Magento 2 that are several releases behind. An upgrade project starts with an audit of the existing codebase and extensions, because what's actually installed rarely matches what the documentation says. From there, the migration gets planned around what can carry over cleanly and what needs rebuilding.
01 /
Hyvä theme & performance optimization
Custom applications
Magento's older Luma theme carries a lot of overhead that shows up as slow page loads, especially on mobile. Hyvä strips that back significantly — less JavaScript, a lighter build, noticeably faster rendering on the same server. RWS uses Hyvä as the default frontend choice for new builds and for stores migrating off Luma, specifically because of that performance difference.
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Magento speed optimization (90+ PageSpeed scores)
Content management system
Page speed work on Magento covers image handling, server-side caching, JavaScript loading order, and how much of the Hyvä setup is actually being used properly rather than left at default settings. RWS targets 90+ Google PageSpeed scores on optimisation projects, checking real pages under real conditions rather than a single stripped-down test page.
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Advanced schema & structured data implementation
Mobile friendly designs
Search engines rely on structured data to understand what a product page, a review, or a category listing actually represents. Missing or badly implemented schema means a store can rank without ever showing up with rich results — star ratings, pricing, stock status — in search listings. RWS builds this structured data properly across product, category, and FAQ content, which is also where a lot of Magento SEO work quietly makes its biggest difference.
Custom Magento 2 extension & module development — the deep dive
A marketplace extension is built to work for as many stores as possible, which means compromises. Features nobody needs, left in. Features one particular store actually needs, left out. A custom-built module skips that trade-off, because it only has to work for one store.
Maintainability matters as much as the initial build here. Custom code that isn't written cleanly turns into the exact problem it was meant to solve — something nobody wants to touch, sitting in the way of the next Magento upgrade. RWS builds custom extensions to Magento's own coding standards specifically so they survive future upgrades rather than blocking them.
Deciding between a marketplace extension and a custom build usually comes down to how close the marketplace option gets to what's actually needed. Close enough, and configuring an existing one is faster and cheaper. Not close enough, and a custom build tends to cost less over time than forcing a mismatched extension to fit.
Need extra hands on the build?
Some projects need a partner to run the whole build. Others just need more developers added to a team that's already moving. If it's the second one, that's handled on a separate page, where dedicated Magento 2 developers are available to slot into an existing setup rather than take over a project from scratch.
Technologies and platforms we use
Magento 2 is the core platform for the work on this page, running on PHP and MySQL, with JavaScript handling front-end interaction. Hyvä themes get used by default for new builds and migrations, mainly because of how much faster they render compared with the older Luma theme.
RWS also works with Adobe Commerce Cloud for enterprise-level projects, and separately with Shopify, Drupal, and WordPress for clients outside the Magento ecosystem. That range isn't the focus of this page, but it means the team isn't only familiar with one way of solving a given ecommerce problem.
Industries we serve
This page's work covers growing ecommerce merchants and mid-size to enterprise Magento store owners — businesses that have outgrown a basic setup, or inherited one that needs fixing. Catalogue size, integration needs, and traffic levels tend to matter more here than which specific industry a store sells into.
Our process
Get in touch
A Magento build, migration, or integration project rarely fits a fixed package. Get in touch with Raghwendra Web Services to talk through what your store actually needs, and get a plan scoped around it.
Frequently Asked Questions (FAQs)
There is no fixed price for a Magento development project. The cost depends on the project scope, whether it involves a new build, migration, or integration, along with catalogue size, required features, and delivery timeline. After understanding your requirements, we provide a tailored quotation based on the actual work involved.
The timeline varies depending on the project's complexity. A new Magento store, a Magento 1 to Magento 2 migration, or a site with multiple third-party extensions all require different levels of effort. Following a project audit and scoping session, we provide a realistic delivery timeline.
Yes. We begin with a complete audit of your existing Magento 1 store to understand its current functionality, extensions, and customisations. Based on the findings, we prepare a migration strategy covering what can be migrated directly and what should be rebuilt for Magento 2.
That depends on your requirements. If a marketplace extension closely matches your needs, configuring it is often the quickest and most cost-effective solution. When the required functionality is highly specific, a custom-built extension usually provides better long-term value and flexibility.
Yes. We regularly integrate Magento with SAP and other ERP systems, enabling automatic synchronisation of inventory, pricing, customer information, and order data to reduce manual work and improve operational efficiency.
In most cases, yes. Hyvä significantly reduces the JavaScript and frontend complexity found in Magento's default Luma theme, resulting in faster page loading and improved performance. The exact improvement depends on your existing store configuration and overall site optimisation.
Technical SEO is included as part of our Magento development services. This covers schema markup, structured data, metadata, URL optimisation, and site architecture. Broader content marketing or off-page SEO services can be discussed separately if required.
We provide post-launch support based on your business needs. Whether you require occasional maintenance, bug fixes, or an ongoing support agreement, the support scope is defined before the project begins so expectations are clear from day one.
