When redesigning a website, there are several important factors to consider to ensure a successful and effective outcome. Here are some key highlights to keep in mind to go for website revamp:
- Goals and Objectives:
- Clearly define the purpose of the redesign.
- Identify specific goals and objectives you want to achieve with the new website, such as improving user experience, increasing conversions, or enhancing branding.
- User Experience (UX):
- Understand your target audience and their needs.
- Create a user-centered design that focuses on providing a seamless and intuitive experience.
- Simplify navigation and ensure easy access to important information.
- Mobile Responsiveness:
- Design and develop the website to be fully responsive across various devices and screen sizes.
- Consider the mobile experience as a primary factor, as mobile usage continues to grow.
- Information Architecture:
- Plan and organize the website’s structure and content hierarchy.
- Ensure logical navigation and clear pathways for users to find the information they need.
- Consider user personas and their journey through the website.
- Visual Design:
- Create an appealing and visually consistent design that aligns with your brand identity.
- Use a clean and modern design approach.
- Pay attention to typography, color schemes, imagery, and overall aesthetics.
- Content Strategy:
- Assess and update the existing content.
- Identify content gaps and plan for new content creation.
- Ensure that the content is concise, informative, and tailored to the target audience.
- SEO Considerations:
- Conduct keyword research and incorporate relevant keywords into the website’s content.
- Optimize on-page elements, such as meta tags, headings, and URLs.
- Ensure proper site structure, XML sitemap, and internal linking.
- Performance and Loading Speed:
- Optimize website performance to provide a fast and smooth user experience.
- Compress images, minify HTML, JavaScript & CSS code, and leverage caching techniques.
- Test the website’s loading speed and make necessary optimizations.
- Integration and Functionality:
- Determine the required functionality and features for the website.
- Consider integrating social media, contact forms, e-commerce capabilities, or any other relevant tools.
- Ensure that all integrations work seamlessly and are user-friendly.
- Accessibility:
- Design and develop the website with accessibility in mind to ensure it can be used by people with disabilities.
- Follow accessibility guidelines and standards, such as WCAG (Web Content Accessibility Guidelines).
- Analytics and Tracking:
- Integrate analytics tools to track website performance, user behavior, and conversions.
- Set up conversion tracking to measure the effectiveness of your goals and objectives.
- Migration and Redirects:
- Plan for a smooth transition from the old website to the new one.
- Implement proper redirects to preserve SEO value and avoid broken links.
- Testing and Quality Assurance:
- Conduct thorough testing to ensure proper functionality and compatibility across different browsers and devices.
- Test forms, links, and interactive elements.
- Perform user acceptance testing to gather feedback and make necessary improvements.
- Training and Documentation:
- Provide training and documentation for content management systems (CMS) and any other backend tools used.
- Ensure that website administrators understand how to update and maintain the website.
- Post-Launch Website Support and Maintenance:
- Monitor the website after launch to identify and address any issues or bugs.
- Regularly update and maintain the website’s content, security, and performance.
- Consider ongoing support and maintenance agreements with a web development team or agency.
Best website redesign strategy you must be follow
By considering these factors during the website redesign process, you can create a website that not only looks visually appealing but also provides an exceptional user experience and meets your business objectives.
For best practices on how to plan and execute a website redesign services, the best way is to prepare a checklist for yourself that could include the following:
- URL redirects (high priority for SEO).
- Canonical tags.
- Metadata for each page (high priority for SEO) such as page title tags, meta description tags, header tags, alt text, etc.
- XML sitemaps for search engines.
- Page content optimizations (high priority for SEO).
- Canonical tags.
- Schema markup.
- Check tracking code (high priority) for Google Analytics, conversion code of Google Ads conversion data, pixel code for Facebook etc.
- Checkout process if any in your website: Make sure the checkout process is working properly post-launch.
- Forms: Ensure all forms are active, working and secure.
- Email automation links are updated and working.
- Data feeds for Shopping, Facebook and other ads are working properly.
Best Resource : Google Website Design Guidelines
