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15 Things to consider when redesigning [revamp] a website

website redesign servicesWhen redesigning a website, there are several important factors to consider to ensure a successful and effective outcome. Here are some key highlights to keep in mind to go for website revamp:

  1. Goals and Objectives:
    • Clearly define the purpose of the redesign.
    • Identify specific goals and objectives you want to achieve with the new website, such as improving user experience, increasing conversions, or enhancing branding.
  2. User Experience (UX):
    • Understand your target audience and their needs.
    • Create a user-centered design that focuses on providing a seamless and intuitive experience.
    • Simplify navigation and ensure easy access to important information.
  3. Mobile Responsiveness:
    • Design and develop the website to be fully responsive across various devices and screen sizes.
    • Consider the mobile experience as a primary factor, as mobile usage continues to grow.
  4. Information Architecture:
    • Plan and organize the website’s structure and content hierarchy.
    • Ensure logical navigation and clear pathways for users to find the information they need.
    • Consider user personas and their journey through the website.
  5. Visual Design:
    • Create an appealing and visually consistent design that aligns with your brand identity.
    • Use a clean and modern design approach.
    • Pay attention to typography, color schemes, imagery, and overall aesthetics.
  6. Content Strategy:
    • Assess and update the existing content.
    • Identify content gaps and plan for new content creation.
    • Ensure that the content is concise, informative, and tailored to the target audience.
  7. SEO Considerations:
    • Conduct keyword research and incorporate relevant keywords into the website’s content.
    • Optimize on-page elements, such as meta tags, headings, and URLs.
    • Ensure proper site structure, XML sitemap, and internal linking.
  8. Performance and Loading Speed:
    • Optimize website performance to provide a fast and smooth user experience.
    • Compress images, minify HTML, JavaScript & CSS code, and leverage caching techniques.
    • Test the website’s loading speed and make necessary optimizations.
  9. Integration and Functionality:
    • Determine the required functionality and features for the website.
    • Consider integrating social media, contact forms, e-commerce capabilities, or any other relevant tools.
    • Ensure that all integrations work seamlessly and are user-friendly.
  10. Accessibility:
    • Design and develop the website with accessibility in mind to ensure it can be used by people with disabilities.
    • Follow accessibility guidelines and standards, such as WCAG (Web Content Accessibility Guidelines).
  11. Analytics and Tracking:
    • Integrate analytics tools to track website performance, user behavior, and conversions.
    • Set up conversion tracking to measure the effectiveness of your goals and objectives.
  12. Migration and Redirects:
    • Plan for a smooth transition from the old website to the new one.
    • Implement proper redirects to preserve SEO value and avoid broken links.
  13. Testing and Quality Assurance:
    • Conduct thorough testing to ensure proper functionality and compatibility across different browsers and devices.
    • Test forms, links, and interactive elements.
    • Perform user acceptance testing to gather feedback and make necessary improvements.
  14. Training and Documentation:
    • Provide training and documentation for content management systems (CMS) and any other backend tools used.
    • Ensure that website administrators understand how to update and maintain the website.
  15. Post-Launch Website Support and Maintenance:
    • Monitor the website after launch to identify and address any issues or bugs.
    • Regularly update and maintain the website’s content, security, and performance.
    • Consider ongoing support and maintenance agreements with a web development team or agency.

Best website redesign strategy you must be follow

By considering these factors during the website redesign process, you can create a website that not only looks visually appealing but also provides an exceptional user experience and meets your business objectives.

For best practices on how to plan and execute a website redesign services, the best way is to prepare a checklist for yourself  that  could include the following:

  • URL redirects (high priority for SEO).
  • Canonical tags.
  • Metadata for each page (high priority for SEO) such as page title tags, meta description tags, header tags, alt text, etc.
  • XML sitemaps for search engines.
  • Page content optimizations (high priority for SEO).
  • Canonical tags.
  • Schema markup.
  • Check tracking code (high priority) for Google Analytics, conversion code of Google Ads conversion data, pixel code for Facebook etc.
  • Checkout process if any in your website: Make sure the checkout process is working properly post-launch.
  • Forms: Ensure all forms are active, working and secure.
  • Email automation links are updated and working.
  • Data feeds for Shopping, Facebook and other ads are working properly.


Best Resource : Google Website Design Guidelines