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How to Measure Website Performance?

Every day we are relying more and more on digital space interactions rather than real world exchanges. Hence, website performance becomes one of the primary players for improved interactions for all kind of website.


Website performance can be a crucial ballgame for people who are offering blogging, products or services online. Besides, those organizations which deal with online sensitive information should be extremely concerned with the reliability and security of their website- for example, government agencies’ and banks’ websites.

One of the crucial points for website performance is the speed. This matters a lot in providing a positive user experience. We have come a long way from dial up modems. In the age of 4G, users are accustomed to web pages loading at a faster rate. So, if your website fails to put up with that standard, users will move on easily.

Did you know?

  • Bounce rate increases by 50% for every 2 seconds of additional loading time.
  • Quick loading website removes user’s anxiety.
  • Webpage loading speed affects trust towards your brand.

So, how can you measure your website page loading time?

There are more than one ways of doing it. Let us have a look at those:

Measure Your Audience:

One of the primary indicators of your website performance is the reach and impact of the audience. Track your visitors using analytical tools like Google Analytics. With the help of these tools, track the number of visits and number of unique visitors and determine the number of returning visitors every day. This will help you determine the growth of your audience at an interval of a certain period.

Analyse the Traffic:

You also must find out how your visitors are ending up on your website. That way you would know which traffic channel or medium you should invest more in. Understanding audience behaviour will also help you identify your potential target group and the knowledge will shape up your future campaigns.

Keep the Bounce Rate in Check:

The longer a user will spend time on your website, the more chance is there for conversion. If you find a customer visiting your site and leaving the next moment, that is called a bounce. The less the bounce rate of a website is, the more productivity is expected out of it. Your website needs to be user-friendly, relevant and easy-to-navigate for users to stay there for a longer time and cut down the bounce rate.

Follow the Conversion Rates:

This is the most significant point for your website performance- measuring the ratio between your total traffic and ultimate conversion rate. Track the visiting traffic’s activities on your website and follow which activity is attracting more traffic. In order to have a better conversion rate, you need to formulate a clear call-to-action message for the visitors.

Analyse Profit and ROI:

To determine the profit, you have to analyse the cost of your conversion and overall return on your investment over your website. Even if your ROI is good, if you are spending more to convert, that will be a problem. It is also not okay to just touch the break-even point. You have to come up to profit making periphery to make your business run smoothly.

By raghwendra

Me a freelance web developer from new delhi india. visit me