{"id":1221,"date":"2019-05-07T14:18:03","date_gmt":"2019-05-07T14:18:03","guid":{"rendered":"https:\/\/www.raghwendra.com\/blog\/?p=1221"},"modified":"2021-10-28T16:51:26","modified_gmt":"2021-10-28T16:51:26","slug":"6-best-practices-to-design-micro-website-in-2019","status":"publish","type":"post","link":"https:\/\/www.raghwendra.com\/blog\/6-best-practices-to-design-micro-website-in-2019\/","title":{"rendered":"6 Best Practices to design micro website in 2019"},"content":{"rendered":"\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"830\" class=\"wp-image-1222\" src=\"https:\/\/www.raghwendra.com\/blog\/wp-content\/uploads\/2019\/05\/6-Best-Practices-to-design-micro-website-in-2019.jpg\" alt=\"\" srcset=\"https:\/\/www.raghwendra.com\/blog\/wp-content\/uploads\/2019\/05\/6-Best-Practices-to-design-micro-website-in-2019.jpg 1600w, https:\/\/www.raghwendra.com\/blog\/wp-content\/uploads\/2019\/05\/6-Best-Practices-to-design-micro-website-in-2019-300x156.jpg 300w, https:\/\/www.raghwendra.com\/blog\/wp-content\/uploads\/2019\/05\/6-Best-Practices-to-design-micro-website-in-2019-768x398.jpg 768w, https:\/\/www.raghwendra.com\/blog\/wp-content\/uploads\/2019\/05\/6-Best-Practices-to-design-micro-website-in-2019-1024x531.jpg 1024w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\r\n<\/div>\r\n\r\n\r\n\r\n<p>Would you like to <a href=\"https:\/\/www.raghwendra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">design micro website<\/a> for promoting your business, brand or products in 2019? Want to know the best practices for designing microsite?<\/p>\r\n\r\n\r\n\r\n<p>A microsite is a sub-site that may contain an individual webpage or a group of webpages to provide a support to a primary website. Microsites usually design for a single time-limited campaign, and delivers more focused, relevant content about a specific topic or to a targeted audience.<\/p>\r\n\r\n\r\n\r\n<p>Sometime organization create microsites for targeting new markets, focus on niche audiences, target visitor from specific geographical location.<\/p>\r\n\r\n\r\n\r\n<p><strong>Some of the Best Practices for Microsites are:<\/strong><\/p>\r\n\r\n\r\n\r\n<ol class=\"wp-block-list\">\r\n<li><strong>Decide the Perfect Size of your microsite: <\/strong>\r\n<ul>\r\n<li>Size of your microsites will depend on your resources and budget<\/li>\r\n<li>It\u2019s a one-page website for pay-per-click campaign that links back to the parent site<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Domain Name for your Microsite:<\/strong>\r\n<ul>\r\n<li>Consider a thoughtful domain name for your microsite<\/li>\r\n<li>You may also consider sub-domain or sub-folders<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Make its own piece of content, social media and email addresses:<\/strong>\r\n<ul>\r\n<li>Make your site informative<\/li>\r\n<li>Your end goal should be to get more clicks over the parent website<\/li>\r\n<li>Use Google Analytics and Google tag Manager to record clicks<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Link back your Microsite to the Parent website (or do not)<\/strong>\r\n<ul>\r\n<li>Make text links back to the parent site to make a tie<\/li>\r\n<li>Sometimes, strategically uncoupling from the parent brand can be just as effective<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Optimizing your Microsite to get More Clicks to the Parent Site:<\/strong>\r\n<ul>\r\n<li>Create engaging content<\/li>\r\n<li>Put topic-specific keywords in body and metadata<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Promote your Microsite:<\/strong>\r\n<ol>\r\n<li>Use internal email list<\/li>\r\n<li>Put <a href=\"https:\/\/www.raghwendra.com\/digital-marketing-agency\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"pay-per-click advertising campaigns (opens in a new tab)\">pay-per-click advertising campaigns<\/a><\/li>\r\n<li>Write industry-relevant blogs<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p>There were some of the points to have in mind while you\u2019re designing a microsite to get you the right audiences by earning more and more search engine rankings.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Would you like to design micro website for promoting your business, brand or products in 2019? Want to know the best practices<\/p>\n","protected":false},"author":7,"featured_media":1222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[220],"tags":[222,223],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-strategy","tag-landing-pages","tag-microsite","entry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/posts\/1221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/comments?post=1221"}],"version-history":[{"count":0,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/posts\/1221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/media\/1222"}],"wp:attachment":[{"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/media?parent=1221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/categories?post=1221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.raghwendra.com\/blog\/wp-json\/wp\/v2\/tags?post=1221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}